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About Brian Groves DipM FCIM Chartered Marketer

Born in Brighton, England, I started my career in the corporate worlds of London and Brighton working in finance and banking.

Since moving to Italy I have built up both experience and proven competency in the field of professional and personal development.

I am a holder of a Postgraduate Diploma in Marketing from The Chartered Institute of Marketing, a Fellow of the Institute and a Chartered Marketer, committed to continuing professional development (CPD) in coaching, training and marketing.

A passion for music, sport, and the theatre, examples of channelling the power of preparation and practice into peak moments of performance, have accompanied me throughout my journey to now.

About my coaching

Having completed the International Coach Federation (ICF) Accredited Coach Training Program (ACTP) of the Coaches Training Institute, UK, I have obtained the title Coach and adhere to ICF guidelines.

With the clients setting the agenda, my 'Slow Lane Coaching' sessions - in English or Italian - are virtual spaces in which clients can examine their professional and personal choices available to them and move towards their goals.

The FAQs document on the right contains answers to many of the questions people often ask regarding coaching. Details of my fees are also included. For any other questions, please feel free to contact me.

About my training

To date I have provided more than 16,560 hours of training in the following four areas of professional and personal development:

1) University teaching in English

Since 2009 I have collaborated with the Universitą Cattolica, Milan, Italy, as an Adjunct Professor.

Currently, I teach the International Curriculum graduate courses Leadership coaching: bringing potential to the stage of work, Personal marketing: performance skills at work, The human side of business and Diversity at work: working better by working together, plus the course Mentoring success: the stage of work, being part of the Universitą Cattolica’s International Internship Program.

In past semesters, I additionally taught the Interfaculty postgraduate course Training through drama and coaching for work. In 2012, as a Visiting Professor, I taught this course at the Pontifical University of John Paul II in Krakow, Poland.

2) Workshops in English and Italian

At the centre of these workshops are personal competences and interpersonal abilities, summed up by the idea of living and working effectively with heart. Though these are soft skills, their impact is often noticeable at a business level. Details are provided in the PDF on the right.

3) Marketing development training in English and Italian

Beginning with an initial observation and needs assessment, I design and deliver training programmes dealing with various aspects of marketing development. Each programme consists of a series of standalone modules created to address specific requirements integrating experiential learning and coaching.

Customer satisfaction, issues relating to internal communication, looking at core competencies from the clients' perspective, the importance of the company image, and time management are just some of the modules popular with clients.

4) English language training

Whether requiring General English language training or Business English communication skills development, I provide customized lessons to individuals and corporate clients including multinationals, companies and professional practices.


United by Uniqueness (ISBN: 979-8859100293) (2023)
Phase Two Poetry (ISBN: 979-8397373982) (2023)
Village Life Haiku (ISBN: 979-8847140140) (2023)
The Haiku Collection (ISBN: 979-8847160674) (2023)
Moving (ASIN: B0B2R178BQ) (2022)
Slow Lane Haiku (ASIN: B09W5JXZ4N) (2022)
More Instances of Haiku (ASIN: B09QM9PTRF) (2022)
Slow Lane Coaching (ASIN: B08TBMVSM3) (2021)
Instances of Haiku (ASIN: B08S35QVHQ) (2021)
Haiku for Marketers (ASIN: B08NQFRMRY) (2020)
The Heart Poems Collection (ISBN: 979-8550448601) (2020)
Heart Poems On Memories (ASIN: B083K1LPLN) (2020)
Heart Poems On Success (ASIN: B07ZPYNW8N) (2019)
Heart Poems On The Home (ASIN: B07QWPTSWX) (2019)
Seeing America. Poetry from Abroad (ISBN: 978-1644560044) (2018)
Heart Poems On Work (ASIN: B07FDCPSM1) (2018)
Heart Poems On Time (ASIN: B07DNWWC6V) (2018)
Heart Poems On Clouds (ASIN: B07DCN3KZ3) (2018)
Heart Poems On The Sea (ASIN: B078YSL39J) (2018)
Even More Heart Poems Captured From Dreams (ASIN: B075TYYXMB) (2017)
Heart Poems On Waves (ASIN: B0716ZJCY6) (2017)
More Heart Poems Captured From Dreams (ASIN: B06XP1KTSJ) (2017)
Heart Poems Captured From Dreams (ASIN: B01NC37ACY) (2017)
How to deliver your potential successfully on the stage of work (ASIN: B01N9728B9) (2016)
The stage of work (ISBN: 978-8893350624) (2016)
Performance skills at work (ISBN: 978-8867808748) (2015)
Personal performance potential at work (ISBN: 978-8867804191) (2014)
Coaching, performing and thinking at work (ISBN: 978-8867800100) (2013)
Reflections on performance at work (ISBN: 978-8883118821) (2012)
Elements of theatre at work (ISBN: 978-8883117701) (2010)
Training through drama for work (ISBN: 978-8883116988) (2009)

The next step

To discover how coaching and/or training can help you achieve your goals, contact me for a free no-obligation appointment via Skype, Zoom or Google Meet/Hangout.

E-mail: brian@bgdtcoaching.com
Skype: bgdtskype
Instagram: @bgdtcoaching
Amazon: amazon.com/author/briangroves

It is the desire to walk that creates the path ahead. Paulo Coelho

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